This paper is a security
analysis project designed to apply the various
techniques of evaluating the desirability of a firm's common stock. The project demonstrates a familiarization with the tools and techniques of using financial information pertinent to a security's valuation. The report encompasses readily available data to implement the various techniques of the analysis. The report focuses on the Ford Motor Company and its resurgence in the highly competitive
automobile manufacturing
industry.
Trends in the automobile industry have forced companies such as the Ford Motor Company to completely reevaluate the way they have and will do things. The process of manufacturing automobiles has become a global business that is driven by cheap labor and new emerging markets in developing countries. The Ford Motor Company has had to reinvent its business and marketing strategy so as to grow and prosper in the 21st century and beyond. This report evaluates the industry, economic and market trends, and the company itself to demonstrate whether or not it seems as though it is a
viable investment for investors. Table of Contents Title Page Table of Contents Executive Summary Introduction Economic and Market Analysis Industry Analysis Company Analysis Qualitative Factors Valuation Charts Recommendations References