This
paper provides economic, geographic, and cultural information on a fictional country as a backdrop for a
marketing plan for a fictional coffee
product called "Cafe Creme Lite". The paper details the targeted
consumer group of the product; analyzes relevant geographical, political, and economic information regarding the marketing of the product; describes the
industry and the company that would produce Cafe Creme Lite; and provides a SWOT
analysis. Based on the information presented, the paper then presents a complete marketing
strategy for the new coffee product. Situation Analysis The Industry The Product The Six Forces Marketing Triangle SWOT Marketing Strategy Consumer Behavior Theories