The
paper explains that, although
relationship marketing is now popular, many of the relationships
businesses have with their customers are actually rather troubled and complex, even though the businesses often do not realize this; it is important to understand why this is the case so that consumer psychology and consumer behavior make more sense. The author points out that little information about the Altuwairqi Group of Companies is available in any kind of verifiable form; however, this does not mean that a
study cannot be done, only that this issue must be recognized as a limitation of the study. The paper indicates that there is a positive relationship between listening to what the consumers want and the success of the company. Table of Contents Introduction Background Statement of the Problem Research Questions and Hypotheses Definition of Terms Limitations of the Study Validity and Uniqueness of the Data Significance of the Study Researcher Biases Summary Review of Related Literature Methodology Research Design and Rationale Data Collection Data Analysis Summary Analysis of the Data Summary, Recommendations, and Conclusion Summary of the Findings Recommendations Conclusion