This
paper explains that, having been between legal and illegal for part of its existence and, at times, closely connected to the Mafia, lately, the
image of the
casino gambling industry has changed, combining gambling with entertainment and unusual architecture to attract larger numbers of consumers. The author points out that the amount of money people spend on a trip to Vegas or a simple evening in a casino is directly related to the income level of the population; therefore, the economic component of the
market has the greatest impact on the casino gambling industry. The paper relates that an important
target market is professional gamblers, who are generally
rich or very rich persons, who regularly spend large amounts of money at the tables, who enjoy luxurious treatment, and who are most likely to go to the casinos at Monte Carlo rather than Los Vegas. Table of Contents The Macro-Environment Marketing Objectives The Casino Gambling Industry Target Market The Marketing Mix Place Promotion Price Product Conclusion