This
paper explains that Thailand is considered a potential
gateway to Southeast Asia for both exports and investment, thus a lucrative and promising market. It explains that within Thailand, the
cosmetics industry is actually one of the fastest growing sectors and cosmetics are booming in all of Asia. The author points out that the cosmetics industry is one of the leading industries in Thailand, providing opportunities for
free regional trade, high productivity and strong competitiveness. The paper relates that the latest trend in Thailand, similar to the global marketplace, is a move toward more
natural products and greater targeting of teenagers and male consumers. Table of Contents Introduction Overview: Thai Business Environment Political Environment Cosmetic Industry Stats