This paper deals primarily with
convention and exhibition
business as it pertains to China and discusses some of the problems that the
industry faces due to a lack of perceived understanding. The first chapter examines the statement of the problem and provides details about why a study of this nature is necessary. In chapter two, the literature on the subject is reviewed. Since there is not enough literature to provide a comprehensive account of convention and exhibition business when it comes to China, other countries are looked at in the form of case studies and these are compared to China. The paper shows that China would do well to merge its convention and exhibition industry and its
tourism industry as much as possible and that other countries may also want to examine the idea of doing this. The third chapter deals with the methodology of the issue and how the study itself was conducted. What kind of data was collected, as well as where it came from and how it will be analyzed are all important issues discussed in chapter three, which provides a strong lead-in for chapter four, where the data that was collected is actually analyzed. This analysis is at the heart of the study, and the
research questions that were created in chapter one are dealt with again in light of the information collected. In the last chapter, the information is summarized and conclusions are drawn about the issue. The recommendations for future research into the area of convention and exhibition business in China are also provided. Table of Contents Chapter One Introduction Statement of the Problem Research Questions and Objectives Objectives: Research Questions: Importance of the Study Significance of the Study Rationale for the Study Limitations of the Study Reliability and Validity of the Data Summary Chapter Two Review of the Literature The Background of Convention and Exhibition Tourism in China Why Attend Conventions and Exhibitions? The Relationship between the Convention and Exhibition Industry and the Tourism Industry Convention and Exhibition Tourism's Actuality and Foreground in China Potential Pitfalls of Chinese Convention and Exhibition Tourism Reviewing the Tourism Industry Information Chapter Three Methodology Data Collection The Study Population The Nature of the Data How the Data will be Analyzed Relevant Research Ethics Chapter Four Data Analysis Chapter Five Summary, Recommendations and Conclusions References and Bibliography