This
report looks at some of the issues facing
hospitals and
healthcare professionals in
terms of the future of the Medicare program within the hospital or healthcare setting. Specifically, the report looks at change and dynamism in this
environment with regard to Medicare programs, in regards to perceived
problems in the current system that limit the delivery of quality healthcare to all and not just some clients and what obstacles exist to successful marketing and consulting relationships in the healthcare environment. The paper also looks at the role of the researcher in this environment and presents tentative solutions to the problems mentioned. The report concludes with recommendations for future research on this vital topic, which also has been impacted by the new competitive healthcare environment so that has many hospitals and other healthcare facilities, such as nursing homes and home-care providers struggle to make ends meet in terms of financial performance. Table of Contents: Introduction Literature Map Synthesis Integration of Operative Paradigm Conclusion