This report looks at some of the issues facing hospitals in terms of
consulting and
marketing within the hospital. Specifically, the report looks at consulting and marketing in regard to Medicare programs and perceived problems in the current system that limit the delivery of quality
healthcare to all and not just some clients. The paper also looks at what
obstacles exist to successful marketing and consulting relationships in the healthcare environment. The report concludes with recommendations for future research, which also has been impacted by the new competitive healthcare environment in a way that has many hospitals and other healthcare facilities such as nursing homes and home-
care providers struggling to make ends meet. Introduction Consulting and Marketing in the Hospital Environment Medicare Problems in the Current System Obstacles to Effective Marketing Proposed Solutions Effective Research