This study evaluates the best possible
marketing strategy for the
entry of Chinese
textile products into the international market. Through careful and comprehensive analysis, the paper evaluates all aspects of the strategy including exporting tactics, a SWOT analysis, the marketing mix, and
distribution and growth
strategies. Introduction Aims of the Study Literature Review Concept of
Market-Entry Marco-Market Analysis A brief Overview of the Chinese Textile Industry SWOT Analysis of the Chinese Textile Industry Marketing Mix Summary Communication Strategies Public Relations Strategies for the Chinese Textile Sector Advertising Strategies for the Chinese Textile Sector Other Promotional Strategies to Cater the International Textile Market Entry Strategies Pricing Policies for the Chinese Textile Sector Distribution strategy for the Chinese Textile Sector Conclusion Methodology