This paper explains that children
react to advertisements similarly to the way adults react (1) by absorbing subconsciously
sensory data, such as slogans or jingles, and (2) by associating
certain emotional responses with certain
products; however, children, especially young children, do not possess
cognitive skills sufficient to understand fully the impact of advertising on their impulses. The author points out that three children frequently peppered their interviews about products, which the children had seen
advertised recently on television with "I want.. ..", demonstrating that television commercials stimulate the consumer instinct and create
brand awareness. The paper relates that advertising draws children's attention away from those products that are not advertised on television.