This paper explores the issue of why organizations fail by looking at different models of analysis as well as by looking at corporations that are successful because of proactive strategies built within their business model. While examining business strategies that an
organization adopts to enhance the company's
competitive edge in the marketplace, the paper also looks at factors that contribute to success or failure. The paper begins by defining the concept of strategy and then examines the Sainsbury Supermarket company to see what strategies they choose to do better than anyone in the
market to achieve a competitive
advantage. Finally, the paper offers
recommendations on how Sainsbury can retain its position as a market
leader in the 21st century by looking at its available strategic resources. Introduction Background Sainsbury's Corporate Profile Research Objectives and Questions Literature Review Creating Competitive Advantage Sainsbury's Current Situation Planning for the Future-Mixed-Strategies Recommendations Conclusions