This paper presents a detailed marketing plan for a new
financial service company called On-Line Analyst, Inc. The paper explains that the company is a combination database management company that also specializes in the financial
services markets. The paper claims that the company will offer a plethora of information, data and financial based market services such as on-line real time market segment analysis,
brokerage services and information 'black box' management for the data industries clients. The paper assesses that this plan therefore serves as an evaluation and
summary of the organization's marketing and business processing options. The paper contends that On-Line Analyst, Inc. will utilize this foundation document to design, implement and integrate the company's new series of business products and services into a viable consumer and sales blueprint. Table of Content Executive Summary Introduction Mission and Business Objective Products and Services Keys to Success Macro Environment SWOT Economic Value Added Cash Value Added Cash Flow Return on Investment Conclusion References Appendix A