The idea for athletes or
celebrities to endorse or promote products has been around as long as products have been advertised.
The companies are willing to pay large amounts of money to secure a famous personality to appear with their product. A product can increase their sales many times over if they hire the right athlete or celebrity to endorse a certain item. A study of having
celebrities or famous athletes endorsing products in this paper, reveals how a product can increase in
popularity, how sales can go up or down and how product endorsement can increase an athlete's popularity.