This paper attempts to understand the success and future potential of Tanner AG, a stable global operation that has shown that it can be successful at a time when other global organizations have been less productive. With an additional focus on
organizational theory and design, this report defines Tanner AG and examines the internal and external business environment by
analysis of potential
opportunities and threats. By reviewing the company from a perspective of its life cycle, macro environmental trends, competitors, strengths and weaknesses, the report can present an insight into Tanner AG. In addition, the paper utilizes a 'customer based
organization' approach to understanding the company. The
information supplied was gathered through various techniques including the Ten Commandments of case analysis, ESP-TE, PETR-PEC and AM-FAMUS. The report tries to therefore present Tanner AG's
strategic and long-term plans, criteria objectives, and other key data factors through statistical information and models. The report is presented in a SWOT analysis format to abridge the presentation even though factors such as organizational
strategies and strategic alliances have also been incorporated. Design of a Customer Based Organization for Tanner AG Introduction Theoretical Aspects of Organizational Design Introduction to Tanner AG How it Works SWOT Conclusion