This
paper discusses the necessary
relationship between the
advertising and publicity aspects of a
business. The paper presents the Harley-Davidson
case study to illustrate the success of a product when there is a smooth connection between the initial advertising
phases and the subsequent promotional phases. The paper compares this case study to the workings of a software company. Outline Introduction Brand Relationship Strategy Advertising vs. Sales Promotions The Role of "Salespersonship" Conclusion