This
paper explains that the objective is the
start-up of a nightclub establishment named "Suite 16", capitalizing on the few competing restaurants in the same geographic area, and to cultivate the local
market through a "slow but stable growth"
business plan. The author points out that, after the initial six months, there will be a paying
membership policy. The paper stresses that three licenses should be acquired: (1) Business, (2) serving alcohol products and (3) playing recorded
music. Table of Contents Executive Summary Objectives Mission Company Summary Advertising and Promotional Activities Membership Dues and Fees Business Days and Hours of Operation Music Format Sales Strategy Competitive Advantage Market Segmentation & Analysis Summary