The following is a follow-up
marketing plan analyzing Orix Australia's
present marketing situation in relation to its previous SWOT analysis. The present market situation signifies a growing tendency for commercial companies' and government agencies' growing demand for fleet
management services. In spite of this optimistic trend, Orix faces competition from further specialized industry players particularly in the small business market segment. This analysis continues further to recommend the marketing strategies needed to enable Orix Australia achieve its set
objectives. This includes the implementation of various marketing campaigns based on the 7 P's services Marketing Mix Model. This is followed by a detailed action plan together with a
proposed marketing
budget that outlines a proposed cost/benefit analysis. Outline Action Plan Marketing Budget Executive Summary Situational Analysis Objectives Marketing Strategy Controls Conclusion References