This paper explains that the use of the Internet as a marketing tool not only provides new opportunities and markets for
businesses and consumers but also develops new marketing and purchasing problems. The author points out that the most obvious benefit is that the consumer does not have to leave the house, spend money on gas and fight traffic and mall crowds; however, the challenge for consumers is their mistrust of the Internet's ability to prevent hackers from discovering their credit card details. The paper suggests that, while internet marketing is not yet ready to take the place of
traditional advertising, it is an excellent supplement to the traditional sources;
businesses that do not take advantage of Internet marketing will find their sales dwindling in the future.