This paper discusses a step-by-step plan for marketing Apple's new iPod V2.0, taking it from an idea to a world-wide accepted
consumer product. It explores pricing strategy, production, product life cycle and predicts market growth,
maturity and decline. In
conclusion the author gives a positive outlook for the success of the iPod due to Apple's good reputation. Pricing Strategy Promotion Product Life Cycle Market Introduction Stage Market Growth Stage Market Maturity Stage Sales Decline Stage Conclusion