This
paper discusses the ice cream
industry with specific reference to the ice cream company, Ben & Jerry's. The focus of the paper is on the significance of the internet and the use of
information technology in the development of business strategies. The paper considers the successes, failures and weaknesses of these techniques and includes a general discussion of the ice cream industry. This is followed by a specific
analysis of Ben & Jerry's. The analysis is achieved through a consideration of information systems within the company and an examination of Ben & Jerry's
success in the industry. The company's use of information technology and the Internet to further their success is also examined in detail. Table of Contents Industry Summary Company Perspective Information Systems at Ben & Jerry's Final Analysis: The Success of Ben & Jerry's