With
globalization of so many industries in
order to
compete, it is time for Alpha Company to draw up some specific plans to move out of the British orbit and use the locations, the manufacturing plants and distribution advantages to grow. This paper outlines the optimum
international policies for Alpha company to follow in order to compete successfully and profitably. The strategies include: Creating consumer demand outside Britain, utilizing the quality and experience of confectionery-making, building brand awareness, setting Alpha products apart from
domestic competition and hiring experienced international
marketing experts to hasten globalization.