This essay considers whether gender-
biased advertisements are a reflection of the social status quo or whether they are actually
creating the basis for sexist stereotyping in our society. To consider this topic further, the paper explains that it must be examined from a cause and effect point of view and then attempts to shed some light as to the reasons, both implicit and explicitly, why
advertisements rely so heavily on sexist,
gender-biased images to sell products. The paper concludes with the finding that mass media can definitely propagate sexual stereotypes as well as perpetuate existing ones.