Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need;
customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and
techniques of
customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph. Paper Outline: Abstract Definition Customer Loyalty in Hospitality Industry Efficiency Measurement in Hotel Industry in terms of Customer Loyalty Theoretical models/techniques of Customer loyalty programs in Hotels Latest Problems/Issues Concerning the Industry/Organisation Conclusion References Bibliography