This paper examines the marketing practices of Dell Computers Inc. Dell Computers Inc. is a for-profit manufacturer of personal
computers. This paper details the history of the company, which made its name in the PC industry by offering a unique custom configuration of personal computers and portables. This writer of this paper focuses on the pricing, product placement and
promotion of Dell's various computer related products. This paper also discusses the Dell "Build-to-Order" strategy which proved successful in
marketing as well as an overall strategy in supply chains across the country. This paper details how Dell has not only cornered the personal computing home office market but also the manner in which it derives a substantial amount of its revenue from its small business clients. Table of Contents: The Product-What is Dell? Pricing Placement Promotion Works Cited