This paper explains that the services
offered by Theresa's
Cosmetics Unlimited will be non-
surgical enhancements: Tattooing
procedures, such as permanent lip liner, eyeliner and eyebrow darkening, which are
performed by trained staff, and collagen injections of the lips and non-surgical deep skin
resurfacing, which are performed by the appropriate medical personnel. The author points out that the objective of the marketing efforts will to make the public aware that such procedures as tattoos are useful for permanently enhancing appearance, are an integral part of a program of body and mental-spiritual care. The paper outlines that the initial tactic will be establishing
referral relationships with medical, surgical and dental practices, which understand the value of the aesthetic cosmetics offered by Theresa's. Table of Contents Introduction Situation Analysis Objectives Strategies Tactics Financial Schedules/Timetable Evaluation Procedures