This paper examines the importance of sales and marketing as a strong indicator of the success of a
business because success
for any
business is a matter of attracting and retaining customers. The author points out that successful branding is best understood if the marketer focuses on the 4 P's: Product, price, placement and promotion. The paper stresses that "XYZ" is a brand, which is fortified by each action the company takes on a daily basis including uniforms, business letters and company literature.