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Shvoong Home>Business & Economy>"The Character of a Corporation" Summary

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"The Character of a Corporation"

Book Summary by: AcaDemon    


This paper examines how in "The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business",
authors Rob Goffee and Gareth Jones discuss the broad significance of culture in large organizations. It looks at how Goffee and Jones base their book's premise on sound sociological theory related to the concepts of sociability and solidarity. It also examines how the authors outline four basic types of corporate culture characters based on the levels of solidarity and sociability within an organization: networked, communal, fragmented and mercenary.
Published: November 12, 2006
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