This paper explains that a new knowledge-based economy of learned individuals and organizations has evolved from the machine-based
economy, which dominated the 20th century. This paper explains that, if a company is to continue on an uninterrupted path toward effectiveness in the marketplace, the knowledge must be managed and
maintained within the company walls even when key people choose to exercise other employment options. The paper stresses that a method for developing and managing the knowledge within an organization is
mentoring, which matches a new recruit or new hire with an experienced, successful employee in order to facilitate the transfer of company knowledge and culture. Table of Contents Introduction AT&T's Dilemma Mentoring Managing the Knowledge Transfer Process