Politics is a grass roots, slug-it-out fight with a winner and a loser and no prizes for second place. Every step is a battle
because so much is at stake. Authors and veteran political consultants James Carville and Paul Begala, who were notably pivotal on the Clinton
campaigns, cleverly explain what makes a winning campaign work and what gets a politician elected. They also present the flip side and honestly explain why campaigns, including some of theirs, fail. The account is made richer by their knowledge of memorable historic elections, their references to using campaign concepts in business management and a few good recipes. Conversational, loose, opinionated and frank, this book is entertaining and instructive, with clear
explanations of carefully distilled ideas and plenty of insider war stories. The authors may harbor some warmth for the Democrats, but that doesn’t tame them as they skewer and critique both parties. getAbstract.com recommends this book to executives and professionals as a fun, extended metaphor on winning that includes some practical rules and sharp storytelling.