Mark J. Barrenechea, a senior vice president for applications development at Oracle Corp., describes how to transform a company
by using a range of e-business applications. He draws on Oracle’s success at changing its business by using the Internet and networking to interconnect employees, customers and suppliers. Barrenechea’s useful roadmap shows how your company can apply these methods to coordinate, systematize and streamline operations. He demonstrates how other companies - including General Motors, Boeing and Microsoft - use e-business networking. He writes in a straightforward style without jargon and maintains a keen focus on operations, making this book a wealth of practical knowledge. Of course, that same focus might limit the book’s appeal to executives without an interest in operations technology and to other mainstream readers. getabstract strongly recommends this educational book, and if the advice seems a little weighted toward Oracle products... well, let’s not be naïve.