The results are in: All of those stereotypes that we’ve been told to forget are, in fact, true. At least, that’s what a survey
of 30,000 people from 31 nations suggests. The data paints some familiar pictures: the inflexible German, the vacillating Frenchman and the pushy American. The statistics from the survey support the conclusions reached by authors Fons Trompenaars and Charles Hampden-Turner in the earlier, first edition of this book: Don’t base business decisions on the rhetoric that people are the same regardless of race, color or creed. They aren’t!
Academically organized, dense with anecdotes and, this time,
thoroughly documented, Riding the Waves of Culture is entertaining at least, and possibly essential in this global age. getAbstract recommends this book to any professional approaching an international management task, or overseeing a business that stretches across regional boundaries.