Patricia A. Moody and Richard E. Morley take a fascinating trip into the future, the not-too distant future, by exploring
what
manufacturing and product delivery to consumers will look like in the year 2020. By discussing past and current advances, the authors articulately present convincing arguments for their ideas with great zest. Don’t worry, you won’t find impenetrable technological prose here, quite the contrary. Instead, you’ll find visions of point-of-consumption manufacturing, small work groups made up of people who live near their job sites and biotechnology that enables customized creation of replacement body parts. Gene Bylinsky of Fortune magazine calls this well-received volume, "a beautifully written, insightful and important new book... your best guide to success" in the 21st century. getAbstract recommends this book to forward-looking managers who understand that, even in the complex future, the main rule will be: Keep it simple.