This
paper examines the ways in which technology continues to advance as the new age develops. The author draws on the
permission marketing strategies that are currently being adopted by many online companies. The dynamics and questionable
security of online direct marketing strategies are further explored. In addition the
principles of permission marketing are examined using American Airlines as a case in study. In conclusion, this paper reviews the rapid succession of changes in the past in the E-
commerce Environment past and finally discusses the future of this environment. Table of Contents Current E-Commerce Environment The Dynamics of Online Direct Marketing The Principles of Permission Marketing Permission Marketing Personified Future E-Commerce Environment