This paper explains that the hotel industry has been very dissatisfied with the
current technology system being used due to its'
ineffectiveness in the pursuit of satisfying future business needs in the
hospitality industry because it (1) lacks effective inter-vendor cooperation and
systems integration, (2) drawbacks in the current technology financing process and (3) has poor adoption of modern technologies. The author points out that the complexity of the systems presently in use in many of the hotels do not and will not ever have the capacity to
streamline the process, much less increase the ROI for the company. The paper relates that hospitality industry is seeking new information technology
solutions to meet the growing demands of the high-tech business world, which interacts with the hospitality industry and counts upon services such as those provided by the Hilton and the Marriott hotels. Table of Contents Statement of the Problem Objective Introduction History and Background Hospitality Industry: CRM Requirements Hospitality Industry: ERP Requirements/Current Needs in the Industry Limitations of the Industry and Hesitancy in Utilizing IT Systems Changes Needed in the Industry Case Studies in the Hotel Industry Information Technology Solutions in the News Summary and Conclusion Recommendation of Technical Standards for the Hotel Industry Technical Standards 2005 Hospitality Industry Market Reports