This paper presents an analysis of the
political structure and stability combines with an analysis of economic environment
to offer insight into the
potential for success of an American company expanding into Mexico. Upon clearing these hurdles cultural factors are considered in relation to the product to ascertain crossover potential and the needs for product alteration. Used as proof to substantiate the position taken in the paper, Appendix B contains a focus group study of 4 Mexicans and analysis of their reactions.