This paper discusses how Dubai is the acknowledged regional center for business and
expatriate living and is unique in a region that is more familiar as a hardship world. It proposes a study for exporting Glen Sporran, a premium, single malt scotch whisky that can only be made within Scotland and therefore cannot be distilled in local joint ventures. Outline The Product The Target Country Major Features of the Country Culture Major Market Opportunities Conventional Patterns of Physical Distribution How does the British Exporter Ship to Dubai Cultural Factors in Negotiation Implicit Barriers Overall Recommendation References