This
paper discusses the issue of how an
international franchise copes with the speed at which international business and trade are growing. The paper examines the story of a simple American idea (Kentucky Fried Chicken) that became a popular domestic franchise and grew at a phenomenal pace. The Japanese franchise of Kentucky Fried Chicken is presented, and a number of options of how to deal with the rapid changes in the international market, are outlined. The paper offers a possible solution for continued and improved success of Kentucky Fried Chicken Japan.