An exploration of the many factors which need to be considered by
international retailers when deciding to do business in a new
country. The paper shows that when considering international marketing, companies must take into account their own
internal structure, the role of the governments, the way in which the company would operate in the
foreign nation,
political situations and the labor situation in the foreign country. These factors are discussed in relation to North America, Mexico, Pacific Rim, Greece, Portugal, Italy, Spain, Denmark and Germany.