In an effort to identify the opportunities and challenges of
franchising in China's retail
industry, this in-depth study attempts to provide a greater understanding of the legal and business elements of franchising in China. Included in the paper is a look at China's recent economic development and a discussion of existing, successful franchises in China and some of the reasons for their success. A summary of China's franchising industry and an
analysis of its future viability are also provided, as well as charts depicting various franchise issues, case studies, and data analysis.