This study attempts to show the correlation between employee
satisfaction, customer satisfaction, and profitability as it
relates to the role of
advertising agencies in a global society. This is accomplished by examining the history and functions of advertising agencies throughout the world. The literature review deals with general information concerning advertising agency information, employee
satisfaction, customer satisfaction and profitability. The later part of the study looks specifically at advertising agencies and what they are doing today based on what they have learned in the past. Background Research Questions Significance of the Study Objective of the Study Definition of Terms Outline of the Study Chapter Summary Review of Related Literature Hypothesis Conceptual Framework Data Collection Limitations Data Analysis Methods Findings Conclusions, Summary and Recommendations