This
paper explains that Asia-Pacific has become a region of hothouse growth, outpacing for the past decade both North America and the Euro Zone in the production of goods and services. It points out that with the march of some Asia-Pacific countries into the ranks of advanced economies and abundant signs that the others lagging behind are soon expected to follow, consumer spending is on the upswing. This paper further explains that due to multi-national level investments, the
human resource departments have great challenges when dealing with cross-continent cultural barriers. This paper uses the case study of an Australian-based multinational corporation to understand these issues further.