In today's hyper-
competitive, globalized world,
doing business in Japan is a logical step for many
organizations. This paper examines how there are significant
opportunities that lie in the land of the rising sun and how with these opportunities come distinctive challenges. It attempts to show that by understanding the unique business
culture of Japan, as well as the historic culture of their people, organizations can be better prepared and more likely to succeed in a very competitive marketplace. Outline Introduction Overview of Japanese Economy Advantages to Doing Business in Japan Disadvantages of Doing Business in Japan Mistakes Often Made When Doing Business in Japan Relationships in Japanese Business Etiquette in Japanese Business Conclusion