Marketing Magic! is a collection of interviews with eighteen successful leading
Marketing and public relations professionals. This group of individuals ranges from Rosemary Walter (a marketing consulting who has worked for Alberto-Culver, Illinois Tool Works, and MacDonald’s and was responsible for introducing cchick nuggets to the world) through Jay Conrad Levinson (author of Guerrilla Marketing and a assortment of other Guerrilla Marketing
strategies books) to Charles Clarke III ( creator of Bulls, Owls, Lambs, and Tigers Personality Selling and Personality Marketing). In each
interview, the interviewer asks some extremely well thought out
questions about market and
business as it pertains to that particular individual’s area of expertise. The kind of questions the reader would ask only put far more eloquently. In turn, each of these experts shares his or her experiences in a straightforward and candid way. Every interview in Marketing Magic! contains a few invaluable
gems for the reader. These little gems are often easily transferable to suit the reader’s business and particular marketing needs. Moreover, this information serves the reader well as either a great place to start to create his or her own marketing strategy or as a resource to breathe new life into his or her present strategies.