Conventional wisdom isn’t always wise. In fact, cynics would say it never is, and an examination of history indicates that
they have a good case. Ideas that were formerly so highly regarded that they weren’t even open to question or criticism now seem wrong or even downright silly. For example, people no longer believe that the world is flat, that gods live on mountaintops and that the devil is the source of disease. In this engaging book, authors and marketing executives David Bernstein, Beau Fraser and Bill Schwab debunk similar grizzled concepts that the
business world has long
considered holy writ. getAbstract recommends this witty, perceptive book to anyone who is willing to look at old business dogma in new ways. Before you pick it up, check your old assumptions, tired verities and nutty nostrums at the front door.