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Summaries and Short Reviews

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Shvoong Home>Business & Economy>Management & Leadership>Portfolio Management for New Products Summary

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Portfolio Management for New Products

Book Abstract by: getAbstract    

Original Author: Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt
Three professors, Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt, wrote this book. The good news is that they
really know their stuff; the less-than-great news is that they write like, well, professors. The book is hampered by academic prose, qualifiers, tangents and a scholarly, if balanced, reluctance to commit completely to most propositions. getAbstract finds that readers seeking a comprehensive catalog of product portfolio management techniques will benefit from the detailed initial chapters. Meanwhile, readers who are in search of practical, applicable information will find more of what they want in the later chapters.
Published: April 20, 2009
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