This book disserves itself by purporting to be merely about scenario planning, although it covers that subject thoroughly.
In fact, it’s one of the most lucid, interesting examinations of fortune and folly you will ever read. The recapitulation of disastrous episodes at a handful of once-great companies shows just how little inclined the gods are to spare the proud. Closed minds and entrenched habits of thought managed to afflict even such a venturesome New Economy firm as Yahoo! Originality and
experimentation bless even companies in humdrum industries, such as packaging. Captivating anecdotes and illustrations are, in fact, the meat of the book. The scenario planning analysis, while solid, is less
convincing than the cases themselves. At times, the book shows the weaknesses that are probably inevitable when so many authors share creation. It tends to meander and, now and then, loses its way in jargon-choked thickets. But, getAbstract.com assures you, the clarity of the cases redeems it and makes it valuable.