This paper examines the basic precepts of
internet marketing suggesting that companies should use internet marketing in the
same way as any other type of
marketing and showing how it must also be treated on its own terms. The paper argues that it is useful to consider
internet marketing as a part of the total marketing strategy for a given product and a given company. Table of Contents I. Introduction II. Hypothetical Test Case: The National Furniture Company III. It's Not Just Marketing, It's Management IV. Selling the Internet Itself V. References