This paper looks at the problem of employee
retention in today's market and discusses the creation of a job satisfaction survey as the starting point in
creating an
effective employee retention program. It analyzes how employee retention is a difficult problem for many U.S. businesses and how
pay-based incentives alone are no longer enough to hold
quality employees. It evaluates how non-pay incentives are becoming more and more important in creating effective employee retention programs and how the array of such non-pay incentives, however, is large and an effective retention program should be tailored to company's specific employees.