This paper discusses how the customer-centric
business model is a necessary hybrid delivery system of goods and services in today's business environment. It
shows how, with the advent of the Internet and
e-business, customers are no longer
limited by traditional geographic parameters for their
purchase choices. It also shows how other factors that have established boundaries to the consumer's choices, such as limited knowledge of purchase
options, time constraints, the inability to travel and research options before making a purchase choice, have since been dissolved.