• Sign up
  • ‎What is Shvoong?‎
  • Sign In
    Sign In
    Remember my username Forgot your password?

Summaries and Short Reviews

.

.

Product Life Cycle

Book Summary by: AcaDemon    


All new products or product ideas progress through a life cycle, a Product Life Cycle (PLC). This paper explains that a PLC
is used by managers as a strategic tool to help them develop a marketing approach for the new product as it goes through changes in the four distinct stages of introduction, growth, maturity, and decline.
Published: November 12, 2006
Please Rate this Review : 1 2 3 4 5

Bookmark & share this post

.